Extensionless URLs with Adobe Experience Manager

    Monday, April 8, 2013

    Many SEO experts argue that as a best practice, your website’s pages should have extensionless URLs. For example, www.mysite.com/page-about-dogs/ would be more SEO optimized than www.mysite.com/page-about-dogs.html. Discussing the merits of this rule is another post for another day (look for one later), but sometimes this requirement just comes up. It may seem a little daunting at first, given the importance of extensions in Apache Sling, but I’ve put together a fairly simple solution that will allow you to use extensionless URLs in Adobe Experience Manager. This solution also gives you more flexibility than the "out of the box" way to handle this in CQ5.5: The Link Checker Transformer.

    posted by Ryan Lunka

    Google Analytics and AEM: No JavaScript? No Problem.

    Wednesday, February 20, 2013

    Many organizations use Google Analytics as either their sole web analytics platform or as a supplement to another product like Adobe SiteCatalyst. Google Analytics is a great tool, but its standard use requires that site visitors have JavaScript enabled. If your organization’s growth strategy includes business in developing nations, you are likely finding that a significant portion of Web traffic is via mobile phones that do not support JavaScript. To increase the integrity of your analytics data, you should implement a solution that counts these otherwise uncounted visitors.

    posted by Ryan Lunka

    Why You Should Get the WCM Experts Involved Early

    Thursday, January 31, 2013

    An organization does itself a disservice when it decides not to involve the WCM experts until the implementation phase of a project. You spent hundreds of thousands of dollars (sometimes more) on a platform that the salesperson insisted would solve all your problems. Don’t you want to maximize its value? I argue that an organization that hands requirements to an implementer to build a site is starting on the wrong foot. At CITYTECH, we absolutely want to help organizations unlock every square inch of potential value from their WCM platform. I want to share my point of view about why involving a WCM implementer/expert like CITYTECH as early as possible will help your organization to unlock that value.

    posted by Ryan Lunka

    Content Management and Content Experience

    Tuesday, December 11, 2012

    I find that when organizations implement a digital strategy, it often lacks (what I believe is) a critical distinction between “content management” and “content experience.” Usually a primary purpose of digital strategy is to distribute content directly to those who will find it most relevant. When the content reaches someone who finds it immediately relevant, passive content consumption turns into engagement. Ultimately, the goal is to turn that engagement into some kind of conversion that correlates with a facet of the content distributor’s overall strategy. In other words: good content, delivered to the right people will help you sell whatever it is you want to sell.

    posted by Ryan Lunka

    Maximizing the Value of Your WCM Implementation

    Friday, September 14, 2012

    “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” Everyone on the planet has heard this Chinese proverb in some form. I believe it to be the fundamental philosophy behind the concept of a web content management system. WCM is about empowerment. It’s about enabling the experts in communication to optimize how they use the web as a platform for that communication. It’s about getting the technology out of their way without taking it away. It’s about enabling (buzzword alert) communication agility.

    posted by Ryan Lunka

    Empower the Author to Manage the Content Domain

    Wednesday, August 22, 2012

    There are hundreds of different content management systems out there, all claiming to be the best, fastest, coolest, whatever.  I’ve worked with a few different ones, including some crazy homegrown systems, but most of my experience is with Adobe CQ5.  If you are interested in the big wide content management world, I recommend trying to get your hands on CQ5.  The fundamental architecture (Apache Sling, Adobe CRX) is really fun and really powerful.

    posted by Ryan Lunka
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